Digital Marketing Technology Manager (f/m/d) - (Maternity Cover - 12-18 months)
Elevate digital marketing! We're seeking a Digital Marketing Technology Manager to blend project management expertise with marketing tech savvy. Drive growth in a fast-paced environment.
At Exasol, we are accelerating insights from the world’s data. – we are about empowering you to make a difference. Our in-memory technology and massively parallel processing will fuel your passion for solving complex challenges.
Join our diverse, remote-first team where 30+ languages (and counting!) are spoken, and every voice is valued. We thrive on collaboration, innovation, and a shared commitment to pushing the boundaries of what is possible with data.
We are seeking a highly motivated Digital Marketing Technology Manager (f/m/d) to play a pivotal role in crafting exceptional digital experiences for our prospects, customers, and partners. You will collaborate with the Marketing Communications team to implement and manage marketing technology solutions that support demand generation initiatives and streamline automated marketing processes.
The ideal candidate possesses a proven blend of project management and marketing technology experience, a focus on achieving measurable outcomes, and thrives in a fast-paced environment. If you're passionate about marketing technology and eager to make a tangible impact on our business, we encourage you to apply!
Key responsibilities:
-
Demand Generation:
- Manage and implement campaigns through HubSpot, including but not limited to setting up Lead Capture Forms, email nurtures, workflows, and have an understanding on HTML to make edits to emails.
- Work closely with Content, Field Marketing, - and Inside Sales teams to coordinate and set up automated solutions for email marketing, email deliverability and customer communications.
- Execute demand generation strategies including lead flow optimization, from lead/prospect to opportunity in Salesforce, lead scoring, SLAs and process training.
- Own the marketing nurtures by conducting A/B tests and implementing updates based on results to enhance open and click-through rates.
Support Landing Page Development & QA activities.
-
Reporting/Analytics:
- Create dashboards and reports within Salesforce, HubSpot and Google Analytics depending on the reporting requirements.
- Manage reporting of marketing KPIs, including building and managing dashboards in Salesforce for generated and influenced opportunities.
- Work with our PowerBI specialist to create real-time dashboard reporting across all marketing tools, including Salesforce, Google Analytics, HubSpot, LinkedIn and others.
- Provide regular reporting on the above and suggest recommendations for continued improvement and digital tool optimization.
-
Technical Platform Management:
- Own digital marketing tool stack, maintenance, and utilization roadmap.
- Manage the sync between HubSpot and Salesforce to maintain/add fields and resolve sync errors.
- Create highly technical workflows in HubSpot for system processes such as lead qualification, GDPR and sales assignment.
- Support Data Quality activities to ensure clean data flow to other business platforms (Salesforce, etc.) and work closely with legal and compliance to ensure GDPR compliancy.
- Pitch maximization of current tool stack and propose new solutions when needed.
- Test and integrate new platforms with HubSpot utilizing our sandbox to ensure features work as expected before go-live.
- Provide technical campaign support for the marketing team by suggesting creative ways to accomplish their goal with existing tools.
Your profile:
- 5+ years’ experience with digital marketing technology.
- Proficient knowledge of digital marketing technology tools including marketing automation (HubSpot/Salesforce), web analytics platforms (Google Analytics) etc.
- Effective strategies with proven results working with these technologies.
- Self-starter who’s comfortable with ambiguity, and an instinct for taking initiative as well as working with agility.
- Exceptional multi-tasking and project management skills to work cross-functionally and manage deadlines against multiple deliverables.
- Experience working with agile development teams and workflows within JIRA, Confluence, or similar systems; global development team experience is a plus.
- Excellent written and verbal communication skills and attention to detail.
- Comfortable actively working with engineers and participating in technical discussions.
- Maintains clear point of view while remaining flexible, when needed to foster productive collaboration.
How We Work at Exasol:
- Own Your Impact: At Exasol, you are not just a cog in the machine; you will step into immediate ownership of projects, driving them forward with a refreshing level of autonomy.
- Thrive in a Global Team: Join a vibrant, international community where diversity is celebrated, collaboration is key, and feedback fuels growth.
- Learn, Grow, Lead: We are invested in your development! Continuous knowledge-sharing, "Coffee and Learn" sessions, exciting events, and dedicated leadership programs empower you to soar.
- Work on Your Terms: Flexibility is the name of the game! Enjoy adaptable hours, remote options, and "workcations" for the ultimate work-life balance.
- Growth That Goes Beyond the Office: Dive into a comprehensive onboarding experience, fun team events, and a deep commitment to diversity and sustainability. We care about your holistic well-being.
- Rewards that Matter: Monthly home office allowance, volunteering options, floating days, and secure pension plans (location-dependent) prove we value your contributions.
Our values drive our unique and inclusive culture, discover how they shape your Exasol experience. Learn more about our core values at Exasol.
About Exasol:
Exasol – accelerating insights from the world’s data.
Learn more at: www.exasol.com and follow us on social media and Twitter.
Exasol is a proud, equal opportunities employer. We are committed to a diverse and inclusive working environment and therefore base all our employment selection decisions, within all aspects of our business, on experience, skill, and integrity. We strongly encourage applicants from all walks to life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, race, religion, etc.
- Department
- Marketing/Communications
- Locations
- Germany, UK
- Remote status
- Fully Remote
About Exasol
Exasol is the world’s fastest analytics database, trusted by the world’s most ambitious organizations. Built for speed and flexibility, it can analyze billions of rows in seconds and run high-performance analytics securely – whether in the cloud or on-premises. Need to scale your analytics function? Simple pricing makes it easy. Want to deliver frictionless insights? Automatic self-indexing tunes performance for optimal results. And you don’t have to wait - Exasol fits into any data environment, so you can get started right away.
Digital Marketing Technology Manager (f/m/d) - (Maternity Cover - 12-18 months)
Elevate digital marketing! We're seeking a Digital Marketing Technology Manager to blend project management expertise with marketing tech savvy. Drive growth in a fast-paced environment.
Loading application form
Already working at Exasol ?
Let’s recruit together and find your next colleague.